Possible final exam questions!

1. Viral marketing takes the form of

A. video clips
B. eBooks
C. images
D. all of the above

2. The basic idea behind the Adwords structure is

A. inflexible
B. versatile
C. limited
D. shortsighted

3. Design is

A. non-communicable
B. conscious and creative
C. not a social activity
D. none of the above

4. Define advertising

A. the condition of being known of available
B. dissemination of information
C. defamatory publicity
D. public promotion of a product and service



5. What % of internet users plays online games?

A. 30%
B. 40%
C. 50%
D.80%

6. Referring to the future of advertising, who said, “People don’t trust ads, don’t want ads, and don’t need ads”?

A. McAndrews, CEO Aquantive
B. Capon + Kagan, Colombia University
C. Eric Clemmons, Wharton
D. Joanne, Bradford, Microsoft

How do you spell Professor Iyer's name? (hehe, thought this would be a fun question for the final exam!)

A. Narayanan Iyer
B. Naranynann Iyer
C. Nanayarna Iyer
D. I have no idea

ANSWER KEY: 1.D 2.B 3.B 4.D 5.B 6.C 7.A

Web video ads versus TV

In my opinion, web video advertising is not as popular as television advertising for a lot of reasons. I feel like one of the main reasons is because you can, unfortunately place video advertising onto any website. In the long run ruin content, which is the main reason the person is on the particular website in the first place, and will ultimately piss them off. The bottom line is people want to actually read the content they are searching for, not be bombarded by multiple ads, especially web video ads. I feel like television is such a safe place for advertisers, because it leaves the choice to the consumer whether they want to mute the TV, turn the channel, or buy a tvo! The internet is still a new phenomenon, it is constantly changing and reinventing itself, so to say that web video advertising is a complete failure is jumping the gun, a lot things need be taken into account to make web video advertising not-so- miserable--for example, if you’re going to have a WVA, don’t make it 3 minutes long!!

Google Analytics

After checking my Google analytics statistics, I found that over a period of five days I had two visitors, and five hits (page views) to my blog. The bounce rate was 0% and the average time spend on my blog was 1 minute and 22 seconds. Ways that I could accumulate more visits to my blog would be not only changing the appearence of my blog, but also spreading word-of-mouth. I suppose if all else fails I can pay my friends to read about my blog, even though its mainly only about online advertising and readings from the JRNL 307 course text.

Possible Test Questions, study up!

1.) What is the diffentce between CPM and CPA?

CMP= cost per thousand
CPA= cost per action

2.) What is integration?

Measures effectiveness of marketing communication

3.)What is marketing elvolution?
Measures return on marketig objectives

4.)What is the internet?
A network of networks, joining many government, university and private computers together and providing an infrastructure for the use of E-mail, bulletin boards, file archives, hypertext documents, databases and other computational resources

5.) Name some faces of today's public relations

RSS Feeds
Search Engines
Blogs and Podcasts

6.) What is an advertising network?
It refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites, such as Wikipedia.

"Click" and "Deliver"

The author of the article “click”, by Abbey Klaassen, discusses why the movement of a mouse cannot adequately measure online advertisements. Many previous advertisers gave most of the credit for a sale or conversion, which could mean something as simple as printing a coupon off of site, to the last ad clicked on or seen by the consumer. This means that brand-based sites and social networks sites are losing credit because it’s not where the consumer will see the last ad, which will eventually result in loss of revenue. Personally I think the cpc is a smart idea, and can, in the least, give advertisers a good idea of what to advertise to the internet user. The only thing I think would be problematic with cpc is of course, click fraud. I do not think we should dismiss the value of a click, but if I had to offer alternatives that are better than measuring clicks my only suggestion is to measure the amount of hits a website gets, which is already being done.


If online advertising is all that, why isn’t everyone using it? If you are a business/company that is currently not participating in online advertising you should probably be rethinking your advertising strategies (in my opinion). Rather than asking does online advertising work, the question to be asked is who does the advertising reach? The article “deliver” discusses how to grasp an understanding of your target audience’s demographics and psychographics to make sure the advertisements are targeting the right people. I really enjoyed this particular article. I think that making sure your ads are going to your target audience is a big part of successful online advertising. I think some changes that need to be made before online ads really take off is all of the fraudulent activity going on, but that is the downfall of the internet, everything obtained is not always 100% credible.

Online Advertising

Sat Website Advertisement Target Mechanism
Facebook Viagra N/A YouTube Doritos Demographic Pandora Progressive N/A My space Weight Watchers Demographic
Facebook 5 hr energy Behavioral

Sun Google VISA purchase based
Facebook Levitra N/A
Amazon Apple Laptops Contextual
Facebook 50% off wedding pictures Demographic
Pandora Cingular Purchased based

Mon Facebook Free Ugg Boots Demographics
Google Carbondale Restaurants Purchase based
You Tube AT&T N/A
Myspace Jimmy Johns Purchase Based
MSN Fatal Distractions (women texting and driving) Demographic



To answer the question as to why I was subjected to the advertisements that I was, I think a lot of it had to do with demographics, and a lot of the ads appealed to my interests. For instance, the restaurants were advertised be because I Google local places to eat, and the lap tops were advertised probably because I am a student, and I was looking for a new laptop recently. What I would like to know if why in the HECK I am getting Viagra ads when I look at nothing Viagra-related online...ever. A majority of the ads were dead on; I defiantly think online advertising beats traditional media anyway. It is kind of scary though... I was just thinking I needed to lose about five pounds, and BAM a Weight Watchers ad popped up. Cookies kind of scare me, cookies read my mind!

Super Bowl 2010 Commercial

The commercial I chose to follow from the 2010 Super Bowl was a Doritos commercial. The commercial was called revenge of the dog, and basically had a man trying to persuade a dog to bark with his shock collar on. The dog refuses and goes away, as the man laughs and eats his Doritos. A few seconds later, the dog walks back and straps the shock collar on the man, takes his Doritos and barks so that the man gets shocked repetidivley.

As I followed this commercial on social networks and blogs, all of the responses were positive. People made comments on how hilarious it was, how it was a genious commercial on behalf of Doritos, and that it was their favorite from the Super Bowl. I also thought the commercial was fantastic! It was given four stars on the NFL Funhouse website, as well as all positive feedback on YouTube and Facebook. One comment, which was still positive, did say that to make the commercial even funnier they should have replaced the male actor in the commercial to Michael Vick or another athlete.

GOMC Google

The Google Marketing Challenge website entailed a lot of interesting ideas for online marketing and advertising. Clients that were used in prior GOMC challenges (that were from the USA and I could read) included piratemerch.com which markets all types of pirate apparel, clothing, shoes, etc. Another client used was nittanyweddings.com which deals with weddings and is known for being the go-to website for any wedding related needs.

As far as a choosing a local client for the GOMC, I think that Fat Patties on the Carbondale strip would be a great idea. It is a new business that sells burgers, fries, sodas, etc. I feel that this business is so original and unique that an awesome online advertising campaign could be put together for them. Although the business does not have a website, they do have a Facebook page under "Fat Patties". Looking on the restaurant’s page, it seems to me the clientele as well as positive feedback is growing rapidly. Looking at the friends list, the target audience seems to be a wide range of ages, 18-50, male and female.

The Decade in Online Advertising

The Decade in Online Advertising article basically laid out a detailed analysis of marketing trends impacting online advertising. The article discusses marketing trends over ten years, from 1994 to 2004. What once was thought of as a buyers market, was now becoming a sellers market. Throughout the decade, businesses were increasing accountability for the return from online advertising, while the consumers were becoming infatuated with up and coming media such as Tvo and i-tunes, struggling for more control. Surprisingly, spending on internet advertising dropped 25% from 2000-2002 during an economic recession. Nevertheless, internet users steadily rose and advertising became increasingly more popular. For instance, auto sales rose 23% in 2003 to 58% in 2004 (Nielsen/Net Ratings Ad Relevance).

As far as internet advertising rises from 2005-2010, I think everyone can agree with me that marketing on trendy new websites and social networks such as: Facebook, Twitter and YouTube, has increased astronomically. This makes it all the more easy and convenient for corporations to market their product directly to the consumer. Again, I'm sure it is inevitable that online advertising will take over all other media outlets, especially with so many new people becoming more internet-savvy.