Possible final exam questions!

1. Viral marketing takes the form of

A. video clips
B. eBooks
C. images
D. all of the above

2. The basic idea behind the Adwords structure is

A. inflexible
B. versatile
C. limited
D. shortsighted

3. Design is

A. non-communicable
B. conscious and creative
C. not a social activity
D. none of the above

4. Define advertising

A. the condition of being known of available
B. dissemination of information
C. defamatory publicity
D. public promotion of a product and service



5. What % of internet users plays online games?

A. 30%
B. 40%
C. 50%
D.80%

6. Referring to the future of advertising, who said, “People don’t trust ads, don’t want ads, and don’t need ads”?

A. McAndrews, CEO Aquantive
B. Capon + Kagan, Colombia University
C. Eric Clemmons, Wharton
D. Joanne, Bradford, Microsoft

How do you spell Professor Iyer's name? (hehe, thought this would be a fun question for the final exam!)

A. Narayanan Iyer
B. Naranynann Iyer
C. Nanayarna Iyer
D. I have no idea

ANSWER KEY: 1.D 2.B 3.B 4.D 5.B 6.C 7.A