"Click" and "Deliver"

The author of the article “click”, by Abbey Klaassen, discusses why the movement of a mouse cannot adequately measure online advertisements. Many previous advertisers gave most of the credit for a sale or conversion, which could mean something as simple as printing a coupon off of site, to the last ad clicked on or seen by the consumer. This means that brand-based sites and social networks sites are losing credit because it’s not where the consumer will see the last ad, which will eventually result in loss of revenue. Personally I think the cpc is a smart idea, and can, in the least, give advertisers a good idea of what to advertise to the internet user. The only thing I think would be problematic with cpc is of course, click fraud. I do not think we should dismiss the value of a click, but if I had to offer alternatives that are better than measuring clicks my only suggestion is to measure the amount of hits a website gets, which is already being done.


If online advertising is all that, why isn’t everyone using it? If you are a business/company that is currently not participating in online advertising you should probably be rethinking your advertising strategies (in my opinion). Rather than asking does online advertising work, the question to be asked is who does the advertising reach? The article “deliver” discusses how to grasp an understanding of your target audience’s demographics and psychographics to make sure the advertisements are targeting the right people. I really enjoyed this particular article. I think that making sure your ads are going to your target audience is a big part of successful online advertising. I think some changes that need to be made before online ads really take off is all of the fraudulent activity going on, but that is the downfall of the internet, everything obtained is not always 100% credible.