Possible Test Questions, study up!

1.) What is the diffentce between CPM and CPA?

CMP= cost per thousand
CPA= cost per action

2.) What is integration?

Measures effectiveness of marketing communication

3.)What is marketing elvolution?
Measures return on marketig objectives

4.)What is the internet?
A network of networks, joining many government, university and private computers together and providing an infrastructure for the use of E-mail, bulletin boards, file archives, hypertext documents, databases and other computational resources

5.) Name some faces of today's public relations

RSS Feeds
Search Engines
Blogs and Podcasts

6.) What is an advertising network?
It refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites, such as Wikipedia.