Monday, April 12, 2010

Web video ads versus TV

In my opinion, web video advertising is not as popular as television advertising for a lot of reasons. I feel like one of the main reasons is because you can, unfortunately place video advertising onto any website. In the long run ruin content, which is the main reason the person is on the particular website in the first place, and will ultimately piss them off. The bottom line is people want to actually read the content they are searching for, not be bombarded by multiple ads, especially web video ads. I feel like television is such a safe place for advertisers, because it leaves the choice to the consumer whether they want to mute the TV, turn the channel, or buy a tvo! The internet is still a new phenomenon, it is constantly changing and reinventing itself, so to say that web video advertising is a complete failure is jumping the gun, a lot things need be taken into account to make web video advertising not-so- miserable--for example, if you’re going to have a WVA, don’t make it 3 minutes long!!

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