Store encounter

The store that went in to visit this weekend was Victoria Secret. My existing perception of Victoria Sectet in the Carbondale mall was that it was a very nice, well-kept store with very attentive polite workers. I am confident I can continually return to Carbondale's Victoria Secret store because it is a very nice atomosphere. The ambience in the store is very calm. With it being a lingerie store, the lighting is very low and the music is very sensual. When I went in this time, I was immediatly greeted by a store employee dressed in a black suit. She asked if I needed assistance and then stayed in close range for me to ask questions if I had any. The service was good, the store is clean and nicely put together. My new perception of Victoria Secret is the same as it was, a nice shopping experience.

TEST 3 (5) possible test questions

1. What is a media planner?

A.a person who plans where and when to place advertisments
B.a person who plans weddings
C. a person who puts up billboards

A

2)What is the flighting pattern?

A. advertising from a plane
B.the campaign schedule places advertisments with no advertising between
C. the campaign schdeule places advertisments with little advertising between
D. The campaign schedule places advertisments with alot of advertising between

B

3) What is forward buying?

A. buying in bulk
B. buying in advance
C.purchasing excess inventory of a product why it is on deal
D. purchasing excess inventory of a product why it is off deal

C

4) What i a contest?

A. a kind of sweepsteaks where you win money
B. an entry to a drawing
C. usually requires the contestant to form a certain type of activity

C

5) What is the main problem/disadvatage to the marketer with sampling?

A. cost
B. commute
C. time
D. product placing

A

Hello everyone, I missed mondays class, so I need to be in a group!!!!! im from St. Louis IL, please contact me !!! Cstew45@siu.edu

"The Persuaders"

The idea that Americans are looking for an identity through products and branding hits the nail on the head. Every day people are out searching for an identity for themselves through purchasing meaningless items such as shoes, purses and clothing. These items in the long run are in no way going to fufill that void of finding an identity because a month later, the consumer is going to be back looking for an even newer purse, pair of shoes, or clothing. In essence, I guess this is the goal of the marketer.

The common elements of persuading the consumers via advertising are so simple. They target us, the consumer by making us feel badly about ourselves, by showing us what a sucessful, beautiful, popular person should have. The feelings of the consumer are to be beautiful successful and "liked" so we are going to see these advertisments and do what it takes to obtain what whatever that tangible item may be. Whether it is a commercial, billboard or sign on the side of a bus, we are surounded by advertisments and we, as consumers are bound to give in to them.

I think as a society surrounded by marketing and advertisments we are only going to get worse. Each company is going to try and out-do the next with something bigger and better which is essentially going to fill every empty space availble with more clutter. The company's job is to market their product, so every company will continue to do bigger and better things than the next guy.

4 Possible Questions For Test #2

1) What is a user?

A. individuals who have the respoonsibility of making the purchase
B. actually using the goods or services
C. shaping the buying decision by providing informaion

ANSWER: B

2) What are innovators based on psychographics?

A. educated, durability, value.
B. career, family.
C. successful, upscale product

ANSWER: C

3) Which of these organizational and individual factors DO NOT affect members of the business
buying center?

A. company's goals
B. market position
C. target audience

ANSWER: C

4)Which of the evaluation criteria SHOULD NOT be considered when selecting an adverstising agency?

A. size of the agency
B. potential conflict of interest with the agency
C. the CEO of the company is good looking

ANSWER: C

Survey Link

Take this survey from the link below about the effectivness of our RAW activity!

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

YOU TUBE VIDEO/ RAW

http://www.youtube.com/watch?v=4RwuZki6Ct0

BLOG ASSIGNMENT#5

Unfortunatley I was out of town to attend the RAW events, besides the event my group and myself completed. As far as Responsibility Always Wins goes...we most definatly gave SIUC students entertainment on their way to class. I am not so sure any of the students took the activities seriously, because they probably went out and got wasted that same night. Maybe if the event thrown for RAW consisted of fifty students or so, more of a crowd would have came and got the message that binge drinking is serious and very harmful. All in all the group project that I took part in was fun :)

Blog of possible Test Qestions!

Q: What are two benefits of brand equity?
A: It reduces customer switching behavior.
It prevents erosion of market share.

Q: What is a family brand?
A: A group of products under one family name.


Q: What is a flanker brand?
A: A development of a new brand sold in the same product category. Ex: Purina

Q: What is co-branding?
A: Two or more items in a single offer. Ex: buying Crest toothpaste and getting a free toothbrush by Crest.

Blog Assignment 3

The first item I noticed as I was looking for something I put thought into purchasing was my birkenstock boots. My boots, brand name Birkenstock, are my favorite boots I saved money to purchase. Five things that come to mind as I think about Birkenstocks is: boots, leather, camping, laid back, and comfort. The existing perception of my boots was shaped by, first off, magazine ads and television marketing. Later on as my friends began to say great things about them, I assumed they were a nice brand name of shoes. I visited brandtags.net and looked at ten important things that come to mind when thinking of "birketstock". The ten words I found include: boots, overpriced, outdoors, comfort, nice, footwear, traditional, sandal and earthy.The adjectives about the boots I chose for my example do not differ at all from what I saw on brandtags.net. Overall I have the same conceptions of the shoes that many other folks have. Most likely this is beause I and the general public see the same television marketing and the same magazine ad's promoting the Birkenstock shoe.

Blog Assignment #2

http://www.youtube.com/watch?v=Ei6JvK0W60I&feature=related
This you tube video is promoting all of Doves products in Doves Campaign for Real Beauty. This ad is very symbolic and moving when you really put it in perspective. The ad pasted above is showing an innocent girl. Shortly after, the ad transitions to a wide variety of commercial clips and magazine ads of diets, beauty tips and quick fixes to look beautiful as "beautiful" is portrayed in today's society. This ad really strikes me because it is so contemporary with today's society and the effects media is having on young children, showing them what to think beauty is, what they should look like.
This Dove ad would and already has made me a consumer of its products because of this inspiring You Tube clip. Dove supports a naturally beautiful, curvacious, confident person. By buying this product, you are helping put a stop to the cosmetic products that are being sold with empty promises to make you look thinner, younger, taller. This ad to me is more than effective, I personally believe everyone has been self-concious at one time or another growing up. With that being said, I believe everyone can relate to wanting to be healthy, natural and beautiful person. Without the gimics.

JRNL301

Hello, I am Chelsea in JRNL301 class this semester. I hope to learn the principles of advertising.