Q: What are two benefits of brand equity?
A: It reduces customer switching behavior.
It prevents erosion of market share.
Q: What is a family brand?
A: A group of products under one family name.
Q: What is a flanker brand?
A: A development of a new brand sold in the same product category. Ex: Purina
Q: What is co-branding?
A: Two or more items in a single offer. Ex: buying Crest toothpaste and getting a free toothbrush by Crest.
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