The first item I noticed as I was looking for something I put thought into purchasing was my birkenstock boots. My boots, brand name Birkenstock, are my favorite boots I saved money to purchase. Five things that come to mind as I think about Birkenstocks is: boots, leather, camping, laid back, and comfort. The existing perception of my boots was shaped by, first off, magazine ads and television marketing. Later on as my friends began to say great things about them, I assumed they were a nice brand name of shoes. I visited brandtags.net and looked at ten important things that come to mind when thinking of "birketstock". The ten words I found include: boots, overpriced, outdoors, comfort, nice, footwear, traditional, sandal and earthy.The adjectives about the boots I chose for my example do not differ at all from what I saw on brandtags.net. Overall I have the same conceptions of the shoes that many other folks have. Most likely this is beause I and the general public see the same television marketing and the same magazine ad's promoting the Birkenstock shoe.
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