1. What is a media planner?
A.a person who plans where and when to place advertisments
B.a person who plans weddings
C. a person who puts up billboards
A
2)What is the flighting pattern?
A. advertising from a plane
B.the campaign schedule places advertisments with no advertising between
C. the campaign schdeule places advertisments with little advertising between
D. The campaign schedule places advertisments with alot of advertising between
B
3) What is forward buying?
A. buying in bulk
B. buying in advance
C.purchasing excess inventory of a product why it is on deal
D. purchasing excess inventory of a product why it is off deal
C
4) What i a contest?
A. a kind of sweepsteaks where you win money
B. an entry to a drawing
C. usually requires the contestant to form a certain type of activity
C
5) What is the main problem/disadvatage to the marketer with sampling?
A. cost
B. commute
C. time
D. product placing
A
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