1) What is a user?
A. individuals who have the respoonsibility of making the purchase
B. actually using the goods or services
C. shaping the buying decision by providing informaion
ANSWER: B
2) What are innovators based on psychographics?
A. educated, durability, value.
B. career, family.
C. successful, upscale product
ANSWER: C
3) Which of these organizational and individual factors DO NOT affect members of the business
buying center?
A. company's goals
B. market position
C. target audience
ANSWER: C
4)Which of the evaluation criteria SHOULD NOT be considered when selecting an adverstising agency?
A. size of the agency
B. potential conflict of interest with the agency
C. the CEO of the company is good looking
ANSWER: C
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