Take this survey from the link below about the effectivness of our RAW activity!
http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA
Monday, February 23, 2009
Monday, February 16, 2009
BLOG ASSIGNMENT#5
Unfortunatley I was out of town to attend the RAW events, besides the event my group and myself completed. As far as Responsibility Always Wins goes...we most definatly gave SIUC students entertainment on their way to class. I am not so sure any of the students took the activities seriously, because they probably went out and got wasted that same night. Maybe if the event thrown for RAW consisted of fifty students or so, more of a crowd would have came and got the message that binge drinking is serious and very harmful. All in all the group project that I took part in was fun :)
Tuesday, February 3, 2009
Blog of possible Test Qestions!
Q: What are two benefits of brand equity?
A: It reduces customer switching behavior.
It prevents erosion of market share.
Q: What is a family brand?
A: A group of products under one family name.
Q: What is a flanker brand?
A: A development of a new brand sold in the same product category. Ex: Purina
Q: What is co-branding?
A: Two or more items in a single offer. Ex: buying Crest toothpaste and getting a free toothbrush by Crest.
A: It reduces customer switching behavior.
It prevents erosion of market share.
Q: What is a family brand?
A: A group of products under one family name.
Q: What is a flanker brand?
A: A development of a new brand sold in the same product category. Ex: Purina
Q: What is co-branding?
A: Two or more items in a single offer. Ex: buying Crest toothpaste and getting a free toothbrush by Crest.
Wednesday, January 28, 2009
Blog Assignment 3
The first item I noticed as I was looking for something I put thought into purchasing was my birkenstock boots. My boots, brand name Birkenstock, are my favorite boots I saved money to purchase. Five things that come to mind as I think about Birkenstocks is: boots, leather, camping, laid back, and comfort. The existing perception of my boots was shaped by, first off, magazine ads and television marketing. Later on as my friends began to say great things about them, I assumed they were a nice brand name of shoes. I visited brandtags.net and looked at ten important things that come to mind when thinking of "birketstock". The ten words I found include: boots, overpriced, outdoors, comfort, nice, footwear, traditional, sandal and earthy.The adjectives about the boots I chose for my example do not differ at all from what I saw on brandtags.net. Overall I have the same conceptions of the shoes that many other folks have. Most likely this is beause I and the general public see the same television marketing and the same magazine ad's promoting the Birkenstock shoe.
Wednesday, January 21, 2009
Blog Assignment #2
http://www.youtube.com/watch?v=Ei6JvK0W60I&feature=related
This you tube video is promoting all of Doves products in Doves Campaign for Real Beauty. This ad is very symbolic and moving when you really put it in perspective. The ad pasted above is showing an innocent girl. Shortly after, the ad transitions to a wide variety of commercial clips and magazine ads of diets, beauty tips and quick fixes to look beautiful as "beautiful" is portrayed in today's society. This ad really strikes me because it is so contemporary with today's society and the effects media is having on young children, showing them what to think beauty is, what they should look like.
This Dove ad would and already has made me a consumer of its products because of this inspiring You Tube clip. Dove supports a naturally beautiful, curvacious, confident person. By buying this product, you are helping put a stop to the cosmetic products that are being sold with empty promises to make you look thinner, younger, taller. This ad to me is more than effective, I personally believe everyone has been self-concious at one time or another growing up. With that being said, I believe everyone can relate to wanting to be healthy, natural and beautiful person. Without the gimics.
This you tube video is promoting all of Doves products in Doves Campaign for Real Beauty. This ad is very symbolic and moving when you really put it in perspective. The ad pasted above is showing an innocent girl. Shortly after, the ad transitions to a wide variety of commercial clips and magazine ads of diets, beauty tips and quick fixes to look beautiful as "beautiful" is portrayed in today's society. This ad really strikes me because it is so contemporary with today's society and the effects media is having on young children, showing them what to think beauty is, what they should look like.
This Dove ad would and already has made me a consumer of its products because of this inspiring You Tube clip. Dove supports a naturally beautiful, curvacious, confident person. By buying this product, you are helping put a stop to the cosmetic products that are being sold with empty promises to make you look thinner, younger, taller. This ad to me is more than effective, I personally believe everyone has been self-concious at one time or another growing up. With that being said, I believe everyone can relate to wanting to be healthy, natural and beautiful person. Without the gimics.
Wednesday, January 14, 2009
JRNL301
Hello, I am Chelsea in JRNL301 class this semester. I hope to learn the principles of advertising.
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