"Click" and "Deliver"

The author of the article “click”, by Abbey Klaassen, discusses why the movement of a mouse cannot adequately measure online advertisements. Many previous advertisers gave most of the credit for a sale or conversion, which could mean something as simple as printing a coupon off of site, to the last ad clicked on or seen by the consumer. This means that brand-based sites and social networks sites are losing credit because it’s not where the consumer will see the last ad, which will eventually result in loss of revenue. Personally I think the cpc is a smart idea, and can, in the least, give advertisers a good idea of what to advertise to the internet user. The only thing I think would be problematic with cpc is of course, click fraud. I do not think we should dismiss the value of a click, but if I had to offer alternatives that are better than measuring clicks my only suggestion is to measure the amount of hits a website gets, which is already being done.


If online advertising is all that, why isn’t everyone using it? If you are a business/company that is currently not participating in online advertising you should probably be rethinking your advertising strategies (in my opinion). Rather than asking does online advertising work, the question to be asked is who does the advertising reach? The article “deliver” discusses how to grasp an understanding of your target audience’s demographics and psychographics to make sure the advertisements are targeting the right people. I really enjoyed this particular article. I think that making sure your ads are going to your target audience is a big part of successful online advertising. I think some changes that need to be made before online ads really take off is all of the fraudulent activity going on, but that is the downfall of the internet, everything obtained is not always 100% credible.

Online Advertising

Sat Website Advertisement Target Mechanism
Facebook Viagra N/A YouTube Doritos Demographic Pandora Progressive N/A My space Weight Watchers Demographic
Facebook 5 hr energy Behavioral

Sun Google VISA purchase based
Facebook Levitra N/A
Amazon Apple Laptops Contextual
Facebook 50% off wedding pictures Demographic
Pandora Cingular Purchased based

Mon Facebook Free Ugg Boots Demographics
Google Carbondale Restaurants Purchase based
You Tube AT&T N/A
Myspace Jimmy Johns Purchase Based
MSN Fatal Distractions (women texting and driving) Demographic



To answer the question as to why I was subjected to the advertisements that I was, I think a lot of it had to do with demographics, and a lot of the ads appealed to my interests. For instance, the restaurants were advertised be because I Google local places to eat, and the lap tops were advertised probably because I am a student, and I was looking for a new laptop recently. What I would like to know if why in the HECK I am getting Viagra ads when I look at nothing Viagra-related online...ever. A majority of the ads were dead on; I defiantly think online advertising beats traditional media anyway. It is kind of scary though... I was just thinking I needed to lose about five pounds, and BAM a Weight Watchers ad popped up. Cookies kind of scare me, cookies read my mind!

Super Bowl 2010 Commercial

The commercial I chose to follow from the 2010 Super Bowl was a Doritos commercial. The commercial was called revenge of the dog, and basically had a man trying to persuade a dog to bark with his shock collar on. The dog refuses and goes away, as the man laughs and eats his Doritos. A few seconds later, the dog walks back and straps the shock collar on the man, takes his Doritos and barks so that the man gets shocked repetidivley.

As I followed this commercial on social networks and blogs, all of the responses were positive. People made comments on how hilarious it was, how it was a genious commercial on behalf of Doritos, and that it was their favorite from the Super Bowl. I also thought the commercial was fantastic! It was given four stars on the NFL Funhouse website, as well as all positive feedback on YouTube and Facebook. One comment, which was still positive, did say that to make the commercial even funnier they should have replaced the male actor in the commercial to Michael Vick or another athlete.

GOMC Google

The Google Marketing Challenge website entailed a lot of interesting ideas for online marketing and advertising. Clients that were used in prior GOMC challenges (that were from the USA and I could read) included piratemerch.com which markets all types of pirate apparel, clothing, shoes, etc. Another client used was nittanyweddings.com which deals with weddings and is known for being the go-to website for any wedding related needs.

As far as a choosing a local client for the GOMC, I think that Fat Patties on the Carbondale strip would be a great idea. It is a new business that sells burgers, fries, sodas, etc. I feel that this business is so original and unique that an awesome online advertising campaign could be put together for them. Although the business does not have a website, they do have a Facebook page under "Fat Patties". Looking on the restaurant’s page, it seems to me the clientele as well as positive feedback is growing rapidly. Looking at the friends list, the target audience seems to be a wide range of ages, 18-50, male and female.