Google Analytics

After checking my Google analytics statistics, I found that over a period of five days I had two visitors, and five hits (page views) to my blog. The bounce rate was 0% and the average time spend on my blog was 1 minute and 22 seconds. Ways that I could accumulate more visits to my blog would be not only changing the appearence of my blog, but also spreading word-of-mouth. I suppose if all else fails I can pay my friends to read about my blog, even though its mainly only about online advertising and readings from the JRNL 307 course text.

Possible Test Questions, study up!

1.) What is the diffentce between CPM and CPA?

CMP= cost per thousand
CPA= cost per action

2.) What is integration?

Measures effectiveness of marketing communication

3.)What is marketing elvolution?
Measures return on marketig objectives

4.)What is the internet?
A network of networks, joining many government, university and private computers together and providing an infrastructure for the use of E-mail, bulletin boards, file archives, hypertext documents, databases and other computational resources

5.) Name some faces of today's public relations

RSS Feeds
Search Engines
Blogs and Podcasts

6.) What is an advertising network?
It refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites, such as Wikipedia.