Store encounter

The store that went in to visit this weekend was Victoria Secret. My existing perception of Victoria Sectet in the Carbondale mall was that it was a very nice, well-kept store with very attentive polite workers. I am confident I can continually return to Carbondale's Victoria Secret store because it is a very nice atomosphere. The ambience in the store is very calm. With it being a lingerie store, the lighting is very low and the music is very sensual. When I went in this time, I was immediatly greeted by a store employee dressed in a black suit. She asked if I needed assistance and then stayed in close range for me to ask questions if I had any. The service was good, the store is clean and nicely put together. My new perception of Victoria Secret is the same as it was, a nice shopping experience.

TEST 3 (5) possible test questions

1. What is a media planner?

A.a person who plans where and when to place advertisments
B.a person who plans weddings
C. a person who puts up billboards

A

2)What is the flighting pattern?

A. advertising from a plane
B.the campaign schedule places advertisments with no advertising between
C. the campaign schdeule places advertisments with little advertising between
D. The campaign schedule places advertisments with alot of advertising between

B

3) What is forward buying?

A. buying in bulk
B. buying in advance
C.purchasing excess inventory of a product why it is on deal
D. purchasing excess inventory of a product why it is off deal

C

4) What i a contest?

A. a kind of sweepsteaks where you win money
B. an entry to a drawing
C. usually requires the contestant to form a certain type of activity

C

5) What is the main problem/disadvatage to the marketer with sampling?

A. cost
B. commute
C. time
D. product placing

A