Survey Link

Take this survey from the link below about the effectivness of our RAW activity!

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

YOU TUBE VIDEO/ RAW

http://www.youtube.com/watch?v=4RwuZki6Ct0

BLOG ASSIGNMENT#5

Unfortunatley I was out of town to attend the RAW events, besides the event my group and myself completed. As far as Responsibility Always Wins goes...we most definatly gave SIUC students entertainment on their way to class. I am not so sure any of the students took the activities seriously, because they probably went out and got wasted that same night. Maybe if the event thrown for RAW consisted of fifty students or so, more of a crowd would have came and got the message that binge drinking is serious and very harmful. All in all the group project that I took part in was fun :)

Blog of possible Test Qestions!

Q: What are two benefits of brand equity?
A: It reduces customer switching behavior.
It prevents erosion of market share.

Q: What is a family brand?
A: A group of products under one family name.


Q: What is a flanker brand?
A: A development of a new brand sold in the same product category. Ex: Purina

Q: What is co-branding?
A: Two or more items in a single offer. Ex: buying Crest toothpaste and getting a free toothbrush by Crest.