The Decade in Online Advertising

The Decade in Online Advertising article basically laid out a detailed analysis of marketing trends impacting online advertising. The article discusses marketing trends over ten years, from 1994 to 2004. What once was thought of as a buyers market, was now becoming a sellers market. Throughout the decade, businesses were increasing accountability for the return from online advertising, while the consumers were becoming infatuated with up and coming media such as Tvo and i-tunes, struggling for more control. Surprisingly, spending on internet advertising dropped 25% from 2000-2002 during an economic recession. Nevertheless, internet users steadily rose and advertising became increasingly more popular. For instance, auto sales rose 23% in 2003 to 58% in 2004 (Nielsen/Net Ratings Ad Relevance).

As far as internet advertising rises from 2005-2010, I think everyone can agree with me that marketing on trendy new websites and social networks such as: Facebook, Twitter and YouTube, has increased astronomically. This makes it all the more easy and convenient for corporations to market their product directly to the consumer. Again, I'm sure it is inevitable that online advertising will take over all other media outlets, especially with so many new people becoming more internet-savvy.